If you are not learning or creating then you're not evolving.
The current landscape of the industry is ever-changing so why stick with old methods? I am a firm believer that your marketing plan should be as creative as your vision if not more. If you're not learning or creating then you're not evolving. The commercial (fashion) industry has more demand for photographers than ever before - the beauty industry is booming, there are more retail stores than ever and the need for online & social content is huge! THIS is the time to show your target clients what you have to offer and stand out from the crowd. Educate yourself with new techniques, keep one finger on the pulse of the industry & never stop learning!